NEW DELHI: Samsung has launched its new mobile operating system Bada in India along with two new products and said it plans to bring down price of smartphones to Rs 10,000 by the year-end to capture a higher market share in the growing segment.It launched Samsung Wave based on Bada platform alongwith its first smartphone on Google’s Android platform – Samsung Galaxy on Wednesday. Samsung has launched Samsung Wave at Rs 19,000, much lower than Samsung Galaxy that is priced at over Rs 31,000. “We want to make smartphones available to a larger population and our new platform will aid that,” said Samsung director - mobile & IT business, Ranjit Yadav said.
The company plans to bring down smartphone prices significantly with new launches this year. At present Samsung has two smartphones in the market , which work on Windows platform. The company plans to launch about eight more smartphones by year-end , almost half based on its own platform.
Samsung is targeting to sell close to 50,000 smartphones in the current fiscal year and to capture a 20% market share in a market valued at about 2.5 million handsets. Most leading brands are launching their own operating systems, with a long term view of generating revenue through content. The smartphones market in India is fraught with competition with brands like Research In Motion, Palm, Acer, Nokia, all fighting it out for a piece of the pie.
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