Tuesday, June 8, 2010

Micromax Q55 Bling: Dual SIM phone combines technology with delicacy, style

Micromax unveiled its latest special edition model Q55 Bling on June 5th at a glittering IIFA ceremony held in Sri Lanka. This Dual GSM-Dual-Band phone has a few unique traits related to its birth at the IIFA. Q55 Bling sports an IIFA sign on its backside. There’s more on the IIFA front on this phone in the form of preloaded past IIFA videos. The Phone is expected to be priced around Rs 5500. With an association with IIFA, Micromax has made its foray into the global platform as well.
Micromax Q55 Bling combines technology with delicacy and style. The phone is as glittering as the IIFA. The handset has enlightened Swarovski elements embedded in it that give it a glittery and rich look. This combined with its Compact Vanity
Mirror make it an ideal gift for the special ones. The phones tag lines “Let your love Bling forever” and “Charm her with the new Micromax Bling” very much reiterate this fact.

Micromax Q55 Bling comes with a wide display of 2.4 inches that is capable of displaying 262K Color QVGA. The full QWERTY keypad handset comes with host of connectivity features. The phone is Facebook integrated and supports EDGE/GPRS/WAP/MMS along with Bluetooth (A2DP). It comes with a preloaded opera mini browser and is equipped with multi messenger as well. The phone boasts of a 10MB internal memory which can be expanded up to 8 GB using MicroSD. Its Li-ion (850mAh) battery provides Up to 1-4 hours of talk time and 180 hours of standby time.

Micromax Q55 Bling has special feature when it comes to music. The phone is powered by Yamaha for an unmatched musical experience. Its Multi Format Music Player supports MP3 / AMR / MIDI / WAV formats. Other entertainment features include games and a basic 2 MP camera. Other features include Stereo FM Radio and video player. “The Micromax Q55 Bling phone is an altogether unique category in the mobile telecommunication services that would reinvent your experience with the gadget each time you hold it to do something new.” Mr. Vikas Jain, Business Director, Micromax said at the launch.

Micromax Q55 Bling is targeted towards consumers looking for beauty combined with technology. The latest ad featuring Twinkle Khanna with Akshay Kumar lending his voice to the commercial says it all. As mentioned in the ad “It Twinkles” indeed.

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