Affordable ultra low cost handsets are in trend. The Handsets designed to capture emerging markets where low cost devices have a significant positive social impact.Now Vodafone has introduced a new handset to increase market share in Indian telecom market.
The tiny budget model will be sold for Rs. 799 only .The handset offers most of the features and will be sold below Rs. 800.The handset is expected to push the company’s rural agenda.
Even as mobile phone makers like Nokia, Micromax , Fly and Ray are retailing handsets at alluring prices, this is the first time that a telecom service provider has decided to go below the Rs 1,000-mark. Earlier, Nokia retailed a phone at Rs 1,300, and Vodafone had a mobile priced at Rs 1,200.
Besides India, the British operator is also set to unveil a pair of ultra-cheap handsets starting at below $16 in the developing markets of Egypt, Turkey and Africa.
Marten Pieters, MD and CEO, Vodafone Essar, said, “The average user in rural India does not spend as much as mobile consumers in Delhi or in Mumbai. Though the majority still make a revenue stream for mobile operators, the idea is to make mobile phones affordable and achievable for everyone,” he said.
The Rs 799-handset will be retailed across the country, and not just in rural areas, reducing the entry barrier for consumers who have not yet bought a cell phone.
VF 150 features include black and white 1” display with 96x 64 pixel resolutions, 5-way navigation key, text and voice based services, simple control button, battery back up of 5 hours and a standby time of 400 hours.
The handset is equipped with other specifications such as GSM 900/1800, calculator, alarm clock, polyphonic ringtones, torch and vibration, mini USB connector and will offer currency converter too.The handset boasts of 2 embedded games, SMS storage and memory for 100 entries in phonebook.
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