Saturday, May 29, 2010

Mi-Fone Launches Three Low-cost Phones

Mi-Fone has announced the launch of three new QWERTY keyboard laden phones under the Mi-Q - brand.

The company projects these new phones as an "affordable, stylish and a quality competitive mobile to the BlackBerry". The new phones are targeted at the young Indian and come loaded with various features .The three models announced include the Mi-Q+, Mi-Q1 and Mi-Q5. All three phones support email, Instant Messaging, and Uploading and Downloading of documents.

Let's see what these new phones have on offer.

The lowest priced amongst the three, The Mi-Q+ comes loaded with GPRS Class 10, WAP 2.0, MMS, FM radio, a torchlight and the Qwerty keypad for faster SMS.
Next in line is the Mi-Q1 which boasts of GPRS/WAP/MMS and MP3/Video capabilities with a memory capacity of up to 1GB. The phone also has a QWERTY keypad.
The top of the line device is the Mi-Q5 which boats of all the features found in the earlier two handsets and adds a bit more. The features on this one include Bluetooth, support for Java applications, push email and social apps such as Facebook, MSN, etc. It can also take a memory card giving it greater capacity. There is also an option to watch analogue television using the device!


All three phones share the same dimensions and boast of a 5-hour talk time, a standby time of 360 hours and a 1000Mah battery. The screen is a 2.2-inch, 65k colour screen with a resolution of 220x176. They come with a basic camera at the back as well.
The Mi-Fone range of handsets is available from Home Shop 18 Networks and Aditya Birla Stores. As for the prices, here's what you'd need to shell out if you wish to buy one of these phones. The Mi Q1 costs Rs. 3,399, the Mi Q+ is priced at Rs. 2,500 and the Mi Q5 will cost you Rs. 3,999.


Apart from giving you the details of the newly launched phones, we have a very "interesting" ad campaign by Mi-Fone to share with you. This bold and kind-of awkward ad directly compares these new phones to RIM's BlackBerry brand. Take a look at it yourself, leave us a comment and let us know what you think about the tagline "The darker the Berry, the sweeter the juice." We have no words...


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