Samsung Eletronics launched affordable smart phones Galaxy 3 and Galaxy 5 in the indian market. Both the phones are based on Android platforms.
Announcing the launch Ranjit Yadav, Director, Mobile & IT, Samsung Electronics said, “The smart phone era has begun and is here to stay. We, at Samsung, are committed to making smartphonesavailable for everyone. We have been focusing on Open OS mobiles recently since many key characteristics of smartphones are becoming more and more relevant - especially mobile internet, messaging features, strong third party applications and flexibility for customization.
In the open OS area, our strategy is to offer consumers with whatever they want. As a result we are offering mobiles based on the Android, Windows and our own proprietary OS bada in the Indian market.” Thus, while Samsung WAVE is based on the bada platform, the Galaxy S is based on the Android platform.
The Samsung Galaxy 3 is priced at Rs.12,300 while the Samsung Galaxy 5 is priced at Rs.10,200.
“With the launch of these two smartphones, Samsung’s smartphone portfolio now boasts of 4 feature-rich models at a price range of Rs.10,200 – Rs.31,500.“By the end of 2010, we plan to a have a portfolio of 8-9 smartphone models and expect to notch up a 20% market share in the smartphone market” stated Mr. Yadav.
The company also launched two new entry level mobile handsets namely Samsung Guru Power with a long battery life of 2000 mAh priced at Rs.3,150 and Samsung Champ priced at Rs.4,500.
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