The worldwide smartphone market grew 50 percent year over year in the second quarter of 2010, boosted by makers of smartphones powered by Google's Android operating system.
Worldwide smartphone shipments surged to 63 million units in the quarter from 41.9 million units last year.
Nokia- Number 1 smartphone vendor worldwide
Finland-based Nokia, with shipments of 24 million units and a 38.1 percent market share, retained its top spot in the smartphone sales, despite stiff competition from Apple's iPhone and Android-powered devices.
Nokia, which maintains strong presence within the entry-level and mid-range segments, is banking its hopes on the upcoming launch of the Symbian3-powered N8 and its new MeeGo operating systems to retain its high end market share.
RIM- Retains second spot, But losing market share in U.S.
Meanwhile, BlackBerry maker Research In Motion (RIM) maintained its second place global smartphone position for the seventh consecutive quarter, due in part to the BlackBerry Pearl 3Gand the BlackBerry Tour 9650 product launches across multiple markets.
However, RIM lost its market share in the North America for the fifth straight quarter and the Canadian company hopes its new Bold 9800 device, featuring BlackBerry OS 6.0, will help it regain lost share to Android partners and Apple in quarters to come.
Apple- Still Sweet Despite "Antennagate"
Apple maintained its global number 3 smartphone supplier position thanks to record shipments, despite the furor over iPhone 4 reception problems. Apple is set to introduce the iPhone 4 to users in 17 countries in the third quarter.
HTC- top supplier of Android devices in Q2
HTC more than doubled its shipment volumes from last year, and recorded healthy double-digit profit margins, driven by the launch several key devices, including the Desire, Droid Incredible, EVO 4G, and the HD2.
According to IDC, HTC was the top supplier of Android devices in the second quarter on a unit shipment basis.
"Emerging smartphone suppliers, such as HTC, that are allied closely with Google gained share at the expense of the historic top smartphone players last quarter," Kevin Restivo, senior research analyst with IDC's Worldwide Mobile Phone Tracker program said in a statement.
Samsung- Replaced Motorola in Top 5 rankings
Samsung, the world's second largest mobile phone supplier, replaced Motorola in the Top 5 smartphone rankings last quarter, with record number of shipments due to a strong performance in the Asia/Pacific (excluding Japan) region where it launched Galaxy S series devices in markets such asSouth Korea.
Samsung hopes to outperform the market again in the third quarter when it introduces the Galaxy S series of phones to North America.
Following is a table that shows each of the top five smartphone vendors' shipments and market share in the second quarter.
(Units in Millions)
Vendor | 2Q10 Shipment Volumes | 2Q10 Market Share | 2Q09 Shipment Volumes | 2Q09 Market Share | 2Q10/2Q09 Change |
1. Nokia | 24.0 | 38.1% | 16.9 | 40.3% | 42.0% |
2. Research In Motion | 11.2 | 17.8% | 8.0 | 19.1% | 40.0% |
3. Apple | 8.4 | 13.3% | 5.2 | 12.4% | 61.5% |
4. HTC | 4.8 | 7.6% | 2.1 | 5.0% | 128.6% |
5. Samsung | 3.0 | 4.8% | 1.1 | 2.6% | 172.7% |
Source: IDC
Market Outlook for 2010
The second half of the year will see the launch of new BlackBerry and Symbian 3 platforms and Windows Phone 7 and the their response among the end-users will determine their future in this fast-growing segment of the market for 2011 and beyond.
"The worldwide smartphone market will continue this explosive growth in the second half of 2010, setting up a critical starting point for 2011," says Ramon Llamas, senior research analyst with IDC's Mobile Devices Technology and Trends team.